Feb 18, 2021
Benjamin Harrison is a lifelong entrepreneur and product developer who has worked with some of the top musicians in the world. Through teaching the methods he created while pitching his own products, he has helped hundreds of innovators and entrepreneurs to successfully get their own ideas into companies of all sizes.
Benjamin has also created a system that uses LinkedIn to help inventors connect with potential licensees. He recently published a book that explains licensing ideas using LinkedIn, detailing how inventors can use LinkedIn to obtain superior results. He co-wrote the book, Licensing Ideas Using LinkedIn with Stephen Key.
In this episode…
Getting in touch with top executives in most industries can be a big challenge for most inventors. You can try cold calling or cold emailing, but your efforts may be futile. One reason why you’re not getting any responses with this strategy is pretty straightforward: your outreach methods are too easy to ignore!
So, how do you pivot? By appearing as a colleague instead of a nuisance looking to pitch or sell to them.
This is where LinkedIn comes in handy for creating professional connections; but, most people make a number of mistakes when trying to connect with professionals and executives on LinkedIn. For instance, most people send marketing scripts or materials immediately after they connect with someone—before getting permission from them. By doing this, they end up looking like a bot or spammer, and their pitch gets ignored.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Benjamin Harrison, entrepreneur and product developer, to talk about how inventors can find licensees through LinkedIn. Benjamin explains how to soften an introduction on LinkedIn, how to create a professional LinkedIn profile, and how his Smart Pitch community works.